On March 7, 2019. Danny Richman discusses “How to Choose the Best Ecommerce Platform for SEO” in Ecommerce Platforms. In this article, he discusses the important of having an ecommerce software that offers the most features that will be used to optimize ecommerce store in Google. They listed some of the top ecommerce platforms for SEO as well as some factors that play an important part in how well one’s ecommerce store will rank in the SERPs. One of the major factors consist of independent navigation links, and almost all of the larger ecommerce platforms offer this feature. Other factors that have much weight on SEO ere independent page titles, independent page URLS, and independent meta descriptions. Integrated blogging platforms are not a standard feature by some of the ecommerce platforms. One may have to pay or use another blogging platform, which would help little to none when it comes to ranking in Google’s search results. Another factor is social sharing buttons, which are icons such as Facebook, Twitter, Instagram, and so on. These icons are easy to recognize, and it allows visitors from the site to share the information or product by simply clicking on one of the social sharing buttons. It is important to research and choose the most effective ecommerce platform when dealing with SEOs (Richman, 2019).
Search engines may be the biggest source for traffic on the Internet (Shah, 2018). The website will be ranked on SERPs for major business keywords, which can determine how much following is gained (2018). This week, we learned about on-site and off-site SEO. Larson and Draper (2017) discuss optimal keyword targeting, which relates back to Richman’s factors that relate to SEO. It discusses how the goal of the SEO is to not just rank well for a search but rank well in as many searches as possible. Ranking is the website’s position in the SERP. When conducting on-site SEO, the first step is choose a list of search phrases used to improve search rankings. These target search phrases should depend on relevance, traffic, competition, and current ranking. The keyword relevance and the keyword search demand must be balanced. If no one searches for it, there is no point to ranking a search phrase. Websites need to target search phrases that have a high level of traffic. Google’s Keyword Planner is a tool used to estimate how the volume of search phrases (Larson and Draper, 2017). In Richman’s article, he discusses the importance of finding an ecommerce platform that would enhance one’s ranking.
Reference:
Richman, D. (March 2019). How to Choose the Best Ecommerce Platform for SEO. Ecommerce Platforms. Retrieved from https://ecommerce-platforms.com/compare/best- ecommerce-platform-seo
Larson, J., & Draper, S. (2017)Digital marketing essentials. Rexburg, ID: Edify.
Shah, A. (May 2018). Which is the Best SEO-Friendly Ecommerce Platform for Your Online Venture. NCode Technologies, Inc.Retrieved from https://www.ncodetechnologies.com/blog/which-is-the-best-seo-friendly-ecommerce-platform-for-your-online-venture/
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